Propaganda in Advertising

There are many different types of propaganda techniques used in advertising. Two types of propaganda techniques are bandwagon and beautiful people.

Bandwagon advertising is like joining in. For example, I myself am I Miami Heat fan, however a lot of people are Golden State Warriors fans, and on my stream of feeds on Facebook you primarily see people say stuff like "WARRIORS!" "Curry!" etc. but say if Stephen Curry was advertising a brand of shoes, I can guarantee a lot of people especially those who love basketball are going to buy those shoes because Stephen Curry we know is an amazing player, so people will think that if they get those shoes they too will play like Stephen Curry.

Here is another example of Bandwagon advertising for all you basketball fans. I'm sure that a lot of people have seen that Gatorade commercial where Kevin Durant goes in to score, but Dwayne Wade goes in and blocks him, so Kevin trains hard, and gets energized with the help of Gatorade, so that doesn't happen. How many people do you think will end up buying Gatorade after that?

http://www.youtube.com/user/whatsg?v=kE1H31FmHV4

Another form of propaganda advertising is the beautiful people technique. One way to understand this is having a group of attractive people advertise a product, if they're attractive, and happy what will that show potential buyers? They too can be that way simply by buying the products that they are advertising. Here is a video that just does that. A DSW commercial showing a bunch of young men and women having a good time wearing very sensible, and fashionable shoes hanging out and dancing.

http://www.youtube.com/watch?v=avuIpTEBldc